I did a web search for "Pasadena Museum of History exhibit hours" and  
the second item was a page that is still on your server about an old  
exhibition that open at 10 o'clock. Yes, it had dates on it, but it  
the most prominent item was the hours and you cannot expect someone  
skimming to find your hours to notice. I'd recommend editing web pages  
of old exhibits to remove outdated information that does not explain  
what it was.

On the technical side, you can prevent Google from caching temporary  
information and returning old data. Here is the appropriate page from  
Google:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35301

- Paul Koenig

On Aug 13, 2009, at 12:22 PM, Katie Brandon wrote:

> Hello,
>
> I want to know what other institutions' responses are to visitors  
> who have seen out-of-date and incorrect information on cached and  
> old pages and assume they are still current.
>
> I know we aren't the only institution who disappoint visitors who  
> have come to see an exhibition that closed more than two years ago  
> but Google still churns up old pages. Or that once in 2007 we opened  
> early for only a two week period and still people are clutching web  
> printouts (which clearly state August 2007) visibly angry when they  
> find out we don't open until Noon.
>
> We are careful to add dates with years to all event, exhibit, and  
> other web listings but people don't read or don't notice.
>
> Attempting to explain how nothing really can be removed from the  
> internet doesn't take away these visitors' disappointments which  
> seem to manifest themselves in anger more often than not. We are  
> reaching out to you, the Museum community, for tried and true  
> responses. How are you handling these visitors? Are there particular  
> phrases you use?
>
> Since we can't be the only one with this reoccurring issue I think  
> posting to the list would make sense or you can email me directly.  
> Thank you so much for sharing your PR expertise.
>
> -- 
> Katie Brandon
> Retail & Operations Manager
>
> Pasadena Museum of History
> 470 West Walnut Street
> Pasadena, CA 91103
> 626.577.1660, ext. 10
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