Hi all,
Does anyone know of a resource that provides benchmark or multi-institution
data on membership program performance? A client of mine is new to museum
membership and would like to see typical acquisition and retention rates,
upsell rates to higher levels, typical spikes experienced during special
exhibitions, etc.
Thanks very much.
Peter Linett
Partner
Slover Linett Strategies Inc.
Audience research and planning for the mission-driven world.
(773) 348-9206
www.sloverlinett.com
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