My apologies to the list.  It has recently been pointed out to me that there
is another passage in the Curator article which is even clearer in its
description of "community curator" projects.  In fact, it is the paragraph
immediately following the one I quoted -- which makes my oversight all the
more embarrassing.

The full quote is as follows:

"The channel [MTV] recognizes that it is in dialogue with its viewers; they
form the brand together.  The Brooklyn Museum of Art realized the same
thing.  Along with the usual anonymous labels written by curators, its
'American Voices' installation also offers Community Voices labels written
by ordinary museumgoers.  The National Museum of the American Indian in
Washington, DC went a step further.  Staff not only worked with 'community
curators,' but also identified the author of each label, effectively
undermining the idea of a single, authoritative version of truth and
promoting a more inclusive, provisional one.

"MTV and the museums don't relinquish editorial control.  They actively
shape the conversation by including some voices, contextualizing others, and
excluding some altogether.  Yet by opening access to airtime and wall space,
they help make their brands relevant to the communities they serve, making
it easier to reach and connect with their audiences."

(Jason Petrulis, review of the books "Branded Nation: The Marketing of
Megachurch, College Inc. and Museumworld" by James B. Twitchell, and "No
Logo" by Naomi Klein)

(Spelling corrected from earlier quotation.)

I hope this clarifies what the original post was referring to.

Eugene Dillenburg

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