Please pardon the cross posting with other lists

I know there has been some discussion of Podcasting and other programs that use new consumer technologies on this list. I am also aware that many museums and science centers have started to explore Podcasting judging from websearches and the iTunes catalog.

I was wondering how museums who have implemented podcasting or similar programs, and those who are contemplating it, plan to measure success. Is it just a matter of the number of downloads and subscribers? Is there a way to capture email address?

I should clarify that here I am talking not about downloadable audio tours a visitor might bring with them to the museum, but stand alone, audio programming people can download and listen to on their own time without the need to visit the museum.

Any thoughts?



Matthew White
Director, Hands On Science & 
Acting Director of Education for the Lemelson
     Center for the Study of Invention and Innovation
Smithsonian Institution
National Museum of American History
202/633-3698
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