Hi Sarah,

Lower admissions might attract more people.

Depending upon the museum's location (local, regional and state mindset)
and type (art, history, science, etc.), free admission can sometimes
lead people think "It's not worth seeing if it's free."  Trust me . . .
uphill battle for this modern & contemporary art museum in northern
Utah.

Sincerely,

j heuman, Education Curator
Nora Eccles Harrison Museum of Art
Utah State University
4020 Old Main Hill
Logan, UT  84322-4020
t 435.797.0165 | f 435.797.3423
 
Education costs money, but then so does ignorance.
Sir Charles Moser, b. 1922
 

> -----Original Message-----
> I have a colleague who steadfastly lays the blame for 
> decreasing admission on easy plane travel to "exciting" 
> places of luxury or entertainment - the disney worlds, the 
> lovely beaches, and other countries.  He assiduously pushes 
> low entrance fees as a solution - $3 and less - and as a 
> result has increasing attendance at his institution where 
> nearby larger museums (and therefore with slightly different 
> situations) are tanking.  I heartily endorse the concept of 
> "lower the price and more will come more often".  If I could 
> find places also testing the theory, I'd do a comparative study.
> I'd also love to do a financial study of museums who moved to 
> free admission.  SB
> Sarah S. Brophy  -  bMuse
> Museum Writer
> 570 West Street
> Carlisle, MA 01741
> 978-371-8964
> www.gis.net/~bmuse

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