Hi Jenny,

I would suggest getting in touch with the Hands-On Biodiversity Gallery at
the Royal Ontario Museum in Toronto, Canada (the museum's website is
www.rom.on.ca ).  The gallery focuses on educating the public regarding
appreciation of biodiversity.  Two displays come to mind: first, one that is
a mock-up of a composter and is designed to teach visitors about the
benefits of composting and second, a display on the benefits of wildflowers
and how to start your own wildflower garden.

Heidi Ritscher

----- Original Message -----
From: "Jenny Sayre Ramberg" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, December 08, 2003 9:13 PM
Subject: Inspiring behavior change for the environment


We're preparing to open a new sharks exhibit in April, and in conjunction
with the exhibit we're launching a campaign to encourage visitors to change
a specific consumer behavior in order to protect shark species in the wild.
We want to identify a specific action that people can do, are willing to do
and that will have a positive impact -- no matter whether it's large or
small. Since the action will be tied closely to the exhibition content, this
is different from a broad-based recommendation like recycle or don't
pollute, or suggesting general civic behaviors such as support this issue or
write your legislator.

My question for the list:

* Has anyone ever attempted to get visitors to change a specific behavior
(don't buy this; or do buy that) in support of an environmental conservation
goal?

* How did you go about it? How successful were you? How did you measure your
success, or lack of success?

We're familiar with both the conservation psychology and social marketing
literature and are looking more specifically for examples of successful
conservation-related consumer behaviors encouraged by free-choice learning
institutions.

Any information you can offer will be of tremendous help.


Jenny Sayre RAMBERG
Exhibit Developer/Writer
Monterey Bay Aquarium
886 Cannery Row
Monterey, CA 93940
831-648-7991; [log in to unmask]
On the web at www.montereybayaquarium.org
Our mission is to inspire conservation of the oceans.
Celebrating our 20th anniversary in 2004

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