Good Afternoon,
We are currently evaluating the effectiveness of our group sales outreach programme at The Phillips Collection. If you have a moment, please answer the following questions.

1.  What outreach procedure is used for group sales?
(a) Is most outreach tied to a special exhibition?
(b) If you use group mailings as a marketing tool, how far out from the exhibition date is the mailing sent and what is included in the mailing? e.g. tour request forms, etc.
2. Is advertising done specifically for group sales?  If so, where do you advertise?
3. What kind of incentives do you offer?  Hotel and Restaurant discounts?
4. If your institution offers discounts for group visits, what are they?
5. How many non-school group visitors do you get per year?
6. What is the total number of group visitors per year?
7. What percentage of your overall visitors are group visitors?

Thank you for your time!
-Rae

Reshma ("Rae") Sinanan
Marketing and Cultural Tourism Associate
The Phillips Collection
1600 21st Street, NW
Washington, DC 20009
 202.387.2151 ext. 4235
202.833.9711 fax
http://www.phillipscollection.org
[log in to unmask]
                                                 "Marsden Hartley” - June 7 through  September 7, 2003

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).