Hi Christi,
It sounds like a search for a quick answer to a complicated subject.
Let's analyze "How much various museums pay" . . .
"Various museums" could mean: Art? History? Science? Memorials?
Monuments? Public or Private? In the United States only, or
internationally? If only in the United States - what region, state,
and/or city? Museums usually conform to (or challenge) local customs
and networking. In a locale with less than average attendance at
museums, perhaps a museum will spend more and get less. Then again, if
there's only one museum in a small(er) city/town, perhaps they will
spend little and get a lot. In NYC, LA, Philly, DC, etc. a museum will
likely spend a lot (as advertising is expensive), but will get a lot.
"Pay" could mean: Direct cash expenditures to media? Salaries? Time
and/or Energy? Humanpower?
Elephants, flowerbeds and textbooks aside, the difference(s) between
marketing and public relations is fuzzy . . . few can define the
difference in a practical setting. Good marketing is often good public
relations, and vice versa.
If one doesn't ask a specific question, it's difficult to offer a
specific answer. One may also audit courses at a local
college/university.
Sincerely,
Jay Heuman
Visitor & Volunteer Services Coordinator
Joslyn Art Museum
2200 Dodge Street, Omaha, NE, 68102
342-3300 (telephone) 342-2376 (fax)
"Fine art is that in which
the hand, the head, and
the heart go together."
John Ruskin, 1819-1900
The Two Paths. Lecture ii.
-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]]
On Behalf Of Merri Pemberton
Sent: Friday, February 14, 2003 5:41 pm
To: [log in to unmask]
Subject: Re: Question on Publicity for Cultural institutions
I need a bit more help with the how the elephant walking through the
mayor's flower bed relates to publicity.
I do have friends who are in advertising and public relations who can
help me with the differences between marketing and public relations, but
I just needed to know how much various museums pay to bring more
attention to themselves and the work that they do, whether it be through
advertising, public relations, marketing...etc.
Christi
----- Original Message -----
From: Stanford, Karin
Sent: Friday, February 14, 2003 1:17 PM
To: [log in to unmask]
Subject: Re: Question on Publicity for Cultural institutions
On the question of defining the aspects of public relations and
marketing,
here is an example I use for my students:
If the circus is coming to town and you paint a sign saying "Circus
Coming
to the Fairground Saturday," that's advertising. If you put the sign
on the
back of an elephant and walk it into town, that's promotion. If the
elephant
walks through the mayor's flower bed, that's publicity. And if you
get the
mayor to laugh about it, that's public relations. If the town's
citizens go
the circus, you show them the many entertainment booths, explain how
much
fun they'll have spending money at the booths, answer their
questions and
ultimately, they spend a lot at the circus, that's sales. - Unknown
-----Original Message-----
From: Amy [mailto:[log in to unmask]]
Sent: Wednesday, February 12, 2003 12:37 PM
To: [log in to unmask]
Subject: Re: Question on Publicity for Cultural institutions
Christi:
Marketing or public relations? Two very different
activities. Public relations hard costs should be
minor: your time dealing with the media, office
supplies, and stamps for the press releases you mail
out.
Marketing entails designing/printing direct mail
pieces (publications)and conducting events targeted to
a certain audience that is not the media. But you
very well may receive publicity for these events.
I conduct all marketing, publication, event, and
publicity activities at our museum. My annual budget
is 2.5% of the overall budget, not including my
salary.
Regards,
Amy Kleinert
Marketing Manager
South Bend Regional Museum of Art
South Bend, IN
--- Merri Pemberton <[log in to unmask]> wrote:
>
> Hi all,
>
> How much do museums and other cultural places spend
> on outside publicity? E.g., events/nightlife,
> general arts and culture, and museum publications.
>
>
> Sincerely,
>
> Christi Pemberton
> ----- Original Message -----
> From: Maria Sanchez
> Sent: Tuesday, February 11, 2003 3:25 PM
> To: [log in to unmask]
> Subject: Microfilm Copying
>
> Hi
> I am the director of an extensive archival
> collection that is currently 99.9% unprocessed. A
> researcher is interested in paying to have a
> collection of newspapers microfilmed and the
> historical society would keep a copy and he would
> keep a copy.
>
> Is this a good policy? Anyone with experince like
> this? The papers are deteriorating. Thanks in
> advance for any response.
>
> Maria Sanchez
> cfisteel.org
>
>
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