Oops, I'm red(:   Honestly, I know more what to do
than what I do.
Amy

--- "Stanford, Karin" <[log in to unmask]>
wrote:
> On the question of defining the aspects of public
> relations and marketing,
> here is an example I use for my students:
>
> If the circus is coming to town and you paint a sign
> saying "Circus Coming
> to the Fairground Saturday," that's advertising. If
> you put the sign on the
> back of an elephant and walk it into town, that's
> promotion. If the elephant
> walks through the mayor's flower bed, that's
> publicity. And if you get the
> mayor to laugh about it, that's public relations. If
> the town's citizens go
> the circus, you show them the many entertainment
> booths, explain how much
> fun they'll have spending money at the booths,
> answer their questions and
> ultimately, they spend a lot at the circus, that's
> sales. - Unknown
>
> -----Original Message-----
> From: Amy [mailto:[log in to unmask]]
> Sent: Wednesday, February 12, 2003 12:37 PM
> To: [log in to unmask]
> Subject: Re: Question on Publicity for Cultural
> institutions
>
>
> Christi:
>
> Marketing or public relations? Two very different
> activities.  Public relations hard costs should be
> minor: your time dealing with the media, office
> supplies, and stamps for the press releases you mail
> out.
>
> Marketing entails designing/printing direct mail
> pieces (publications)and conducting events targeted
> to
> a certain audience that is not the media.  But you
> very well may receive publicity for these events.
>
> I conduct all marketing, publication, event, and
> publicity activities at our museum.  My annual
> budget
> is 2.5% of the overall budget, not including my
> salary.
>
> Regards,
> Amy Kleinert
> Marketing Manager
> South Bend Regional Museum of Art
> South Bend, IN
>
> --- Merri Pemberton <[log in to unmask]> wrote:
> >
> > Hi all,
> >
> > How much do museums and other cultural places
> spend
> > on outside publicity? E.g., events/nightlife,
> > general arts and culture, and museum publications.
> >
> >
> > Sincerely,
> >
> > Christi Pemberton
> > ----- Original Message -----
> > From: Maria Sanchez
> > Sent: Tuesday, February 11, 2003 3:25 PM
> > To: [log in to unmask]
> > Subject: Microfilm Copying
> >
> > Hi
> > I am the director of an extensive archival
> > collection that is currently 99.9% unprocessed. A
> > researcher is interested in paying to have a
> > collection of newspapers microfilmed and the
> > historical society would keep a copy and he would
> > keep a copy.
> >
> > Is this a good policy? Anyone with experince like
> > this? The papers are deteriorating.  Thanks in
> > advance for any response.
> >
> > Maria Sanchez
> > cfisteel.org
> >
> >
>
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