Building Creative Economies:
The Arts, Entrepreneurship, and Sustainable Development in Appalachia
April 28 - 30, 2002
Asheville, North Carolina
CONFERENCE PURPOSE
To share information about success stories using the arts and heritage to
revitalize Appalachian communities. To share information about funding
sources at local, state, and national levels for sustainable development
using culture and heritage.
WHO SHOULD ATTEND
·Artists, arts organizations, state and local arts agencies
·State humanities councils and historical societies, heritage organizations
·Museums of all kinds - art, history, industrial, children's
·Federal, State and local economic development officials and agencies
·State and regional tourism officials and corporations interested in rural
community development
ISSUES TO BE DISCUSSED
Marketing in the 21st Century
Cultural/Heritage Tourism
Downtown Revitalization
Heritage Areas
Artists as Entrepreneurs
INTENDED OUTCOMES
·Sharing of successful practices
·Recognition of the value of the arts in economic development
·Increased entrepreneurial activities by artists and arts organizations
·Increased access for artists and arts organizations to economic
development funding
·Collaborations among artists, arts organizations, economic/community
development specialists, and funders
·Development of state action plans
Funders and Partners
National Endowment for the Arts
Appalachian Regional Commission
Thomas S. Kenan Institute for the Arts
Kenan Institute of Private Enterprise
C. S. Mott Foundation
Supporters
Heinz Foundation
North Carolina Department of Cultural Resources
Southern Arts Federation
MidAtlantic Arts Foundation
World Bank Institute
Americans for the Arts
CONFERENCE AGENDA
Pre-Conference Opportunities (descriptions below)
Saturday, April 27
World Bank Institute International workshop (attendance limited)
Sunday, April 28
Cultural Heritage Tourism workshop
Sunday April 28
Evening 6:00 - 7:30 Reception
Hors d'oeuvres and entertainment at Blue Spiral I Gallery
8:00 Screening of new Appalshop film "Hazel Dickens: It’s Hard to Tell
the Singer From the Song," followed by a Q&A session with director Mimi
Pickering. The documentary turns the spotlight on Dickens, the old-time
country and bluegrass singer/songwriter and a pioneer of women’s music.
Monday April 29
Morning
Opening
8:30-9:00 Welcome / Introduction of Conference Sponsors
9:00-9:30 Conference Goals
Becky Anderson, HandMade in America
9:30-11:30 Hear Here: Reports from the Field
Regional reports based on working papers commissioned for the conference.
Discussion will include: overviews of the region, the role living culture
plays in the life of Appalachian communities today, individual case
studies, and general topics for further discussion during the course of the
conference.
Noon Lunch
11:45-1 Nurturing the Poetry of Place
Patrick Overton, author of Rebuilding the Front Porch of America: Essays on
the Art of Community Making
Songs and stories from the mountains of western North Carolina by
Sheila Kay Adams, music consultant, “Songcatcher”
Afternoon
1:00-1:30 Culture, Social Change and Public Metaphor: Arts,
Entrepreneurship and Place-Based Public Policy Chuck Fluharty,
Rural Policy Research Institute (RUPRI)
1:45-3:15 Breakout sessions (6) - see listings
3:45-5:15 Breakout sessions (6) - see listings
Break 5:15-7
Evening
7pm Dinner
Welcome and remarks by Representative Cass Ballenger, Member of U.S.
Congress (invited)
8:30
Music Mountain Made (concert open to public)
Asheville Community Theater
A celebration of Appalachian culture, organized by George Holt, North
Carolina Museum of Art
Tuesday April 30
Morning 8-9
Breakfast Roundtables
Pick your table for discussion on selected topics
9:15-10:15 Success Stories - How They Did It
Moderated by Bill Strickland, Manchester Craftsmen's Guild
Models of success at the individual, community and regional level.
§ Wayne Henderson, musician, guitar-maker and National Heritage Fellow
§ College of Appalachian Craft / Knott-Hindman Community Development
Initiative, Hindman, Kentucky
§ HandMade in America, Western North Carolina
10:30-12 Getting to Work on State Plans
Begin work on developing state action plans linking the arts,
entrepreneurship and sustainable development.
Noon
12:15-2:30 Lunch
Building a Place for Culture in the 21st Century
Bob Lynch, President and CEO, Americans for the Arts
Where We've Been and Where We're Going
Conference review by Patrick Overton Next steps at local, state, and
national levels.
ONGOING - State information displays; resource room
Breakout Sessions
Interactive discussions between moderator, presenters and attendees.
Session 1 (1:45-3:15)
The Place of Art in the Art of Place
What's so Appalachian about Appalachian art? How the arts reflect and
express a region's identity and the relationship between culture and a
sense of place.
Telling Your Story: Presenting Place
Making sites and programs come alive by telling the story of a place or
region through heritage and the arts is one of the guiding principles for
successful and sustainable cultural heritage tourism. Find out how tourism
supports local artists, contributes new revenue to local economies and
creates a unique marketing strategy for destinations. Understand the role
heritage areas, trails and corridors; museums; and other cultural
attractions play in attracting visitors - and residents - to a destination.
Financing Business Start-up and Growth
What skills and abilities do investors look for when considering support of
arts-related businesses? Discuss financing considerations from the
investor's perspective. Explore the resources available for startups.
Life Long Learning and Conserving Local Heritage and Artistic Traditions
A look at avocational and lifelong learning in the arts as a means of
conserving tradition and maintaining a way of life. Explore
apprenticeships, summer workshops and school-based programs about local
culture.
Marketing & Distribution
The marketplace has changed; reaching new markets and cultivating an
informed market require new strategies. Innovative approaches in product
marketing and distribution are being tested in the bricks-and-mortar
storefronts and the point-and-click world.
Funding - Foundation Support and Federal Government Funding Opportunities
(REPEATED IN SESSION 2)
Funding strategies that emphasize partnerships and thinking outside the
box. A discussion with representatives from foundations and Federal
agencies that provide grants and services for arts, economic/community
development, and entrepreneurship.
Session 2 (3:45-5:15)
"Celebrate! Come On!: Event-Based Strategies"
Festivals, craft fairs and community-based events as cultural attractions
and economic development tools.
Incubating Arts Businesses
In today's economic climate, it's not enough to be artistically creative;
artists and arts organizations must also be innovative in finding ways to
successfully support, market, and promote their work. Arts-based
incubators assist in that process by providing a place where individuals
and nonprofit groups can learn, exchange ideas, and receive practical
business assistance.
The Arts, Community Entrepreneurship and Sustainable Development
Exploring the concept of sustainable development and how communities are
combining environmental stewardship with economic development objectives.
Vocational Education and Entrepreneurship
New developments in arts-focused vocational instruction at the high school
and post-secondary level.
Crafts Entrepreneurship: From Startup to Experience
The peaks and valleys of successful entrepreneurs who have crafted
diversified, well-established companies.
Funding - Foundation Support and Federal Government Funding Opportunities
(REPEATED FROM SESSION 1)
Funding strategies that emphasize partnerships and thinking outside the
box. A discussion with representatives from foundations and Federal
agencies that provide grants and services for arts, economic/community
development, and entrepreneurship.
Pre-conference Opportunities
In addition to the main conference, there are opportunities for Saturday
and Sunday workshops. Space is limited for these workshops; pre-
registration is required.
Saturday, April 27 12 noon - 6 pm
International Workshop at Penland School of Crafts
Travel by bus to Penland, one of the premier craft schools in the US,
located one hour north of Asheville, and choose between two options. The
World Bank Institute is sponsoring a workshop featuring international
delegates and staff, sharing ideas, slides and stories about the arts,
entrepreneurship and sustainable development around the world. OR, Tour
craft studios in the Penland area. This trip includes transportation from
the conference hotel, box lunch, and a tour of Penland.
Fee: $30.00 per person
Sunday, April 28 1-4 pm
Cultural Heritage Tourism Workshop
Cultural heritage travelers stay longer and spend more money than other
kinds of travelers. Learn more about some of the most successful cultural
heritage tourism programs in the country that have been featured in the
recently released publication "Share Your Heritage: Cultural Heritage
Tourism Success Stories." National experts Cheryl Hargrove of the HTC
Group and Amy Webb, director of the Heritage Tourism Program at the
National Trust for Historic Preservation, will lead the discussion.
Fee: $30.00 per person
LOGISTICS
Conference Location
The conference is based at the Renaissance Asheville Hotel. Accommodations
have been arranged for conference participants at the conference hotel and
at an alternate hotel across the street. Both hotels are located in lively
downtown Asheville, within easy walking distance of restaurants and
shopping.
Conference hotel - Renaissance Asheville Hotel
One Thomas Wolfe Plaza, Asheville, NC 28801, 828-252-8211,
www.renaissancehotels.com
Rooms are available at the conference rate of $119 per night. Reservations
must be made by March 29, 2002, by calling 1-800-468-3571 to receive the
group rate. When making reservation, identify the group as "Building
Creative Economies".
Alternate hotel - Best Western Asheville Biltmore
22 Woodfin Street, Asheville, NC 28801, 828-253-1851,
www.bestwestern.com/ashevillebiltmore
Rooms are available at a rate of $62.95 per night. Reservations must be
made by March 29, 2002, by calling 1-888-854-6897 to receive the group
rate. When making reservation, identify the group as "CGBCE - Building
Creative Economies".
Conference Fee - $95 per person
This fee includes all conference sessions, opening reception, Appalshop
film screening, Monday evening concert, breakfast Monday and Tuesday, lunch
Monday and Tuesday, and dinner Monday. Pre-conference opportunities are
priced separately and fees are listed with the description. Tickets for
the Monday concert are available for $10 each for guests and the public.
Conference registration payments are refundable except for a $30
administrative fee if cancellation is made by April 5, 2002. A limited
number of scholarships are available; for information, please contact
Laurie Huttunen at HandMade in America, at 828-252-0121 or
[log in to unmask]
Getting There
Asheville, in western North Carolina, is within easy driving distance of
many cities in the Midwest, East and Southeast. For those flying,
Asheville Regional Airport is served by USAirways, Continental, and Delta
Connection. Other airports in the region are Greenville/Spartanburg, SC
(1.5 hour drive), Charlotte, NC (2.5 hour drive), and Knoxville, TN (3 hour
drive). Auto rental companies located at the Asheville Airport are Avis,
Budget, Hertz, and National.
Welcome to Asheville
Asheville and western North Carolina are home to some of the oldest,
newest, and most exciting arts institutions, as well as world-class
galleries, shops and studios. We invite you to spend some time exploring
these treasures when you come to town for the Building Creative Economies
Conference.
To help you plan, here are some website addresses:
· Asheville Visitors Center - www.ashevillechamber.org
· HandMade in America - www.wnccrafts.org
· Southern Highland Craft Guild - www.southernhighlandguild.org
· Penland School of Craft - www.penland.org
· John C. Campbell Folk School - www.folkschool.org
· North Carolina Arts Council - www.ncarts.org and www.discovercraftnc
If you would like specific information, please contact Laurie Huttunen at
HandMade in America, 828-252-0121, or [log in to unmask]
Planning Committee
Becky Anderson, HandMade in America
Barry Bergey, National Endowment for the Arts
Jennifer Bremer, Kenan Institute of Private Enterprise
Peggy Bulger, American Folklife Center/Library of Congress
Jeanne Butler, Kenan Institute for the Arts
Alan Cooper, MidAtlantic Arts Foundation
Pam Curry, Center for Economic Options, WV
Ron Daley, Hazard Community College, KY
Ray Daffner, Appalachian Regional Commission
Paula Duggan, World Bank Institute
Agnes Gorham, TN Dept of Tourism Development
Teresa Hollingsworth, Southern Arts Federation
Laurie Huttunen, HandMade in America
Lee Kessler, National Endowment for the Arts
Bob Lynch, American for the Arts
Pennie Ojeda, National Endowment for the Arts
Fran Redmon, KY Craft Marketing Program
Susan Reid, First Tennessee Development District
Molly Theobald, Appalachian Regional Commission
Tony Tighe, National Endowment for the Arts
Joe Wilson, National Council for the Traditional Arts
TO REGISTER
Please complete form and submit, with payment, to:
BCE c/o HandMade in America
PO Box 2089
Asheville, NC 28802
FAX 828-252-0388
The information you provide will be used to create a directory of
conference participants; please do not use abbreviations in title and
organization names.
Name: ___________________________________________ Title:
________________________________
Organization: _____________________________________
Address: _________________________________________ City, State, Zip:
________________________
Phone: _(_______)_________________________________ Fax: _(_____)
__________________________
Email: ___________________________________________ Website:
______________________________
Amount enclosed
Conference @ $95 per person =
$__________________
Pre-conference, Saturday, @ $30 per person =
$__________________
Pre-conference, Sunday, @ $30 per person =
$__________________
Concert, Monday, @ $10 per non-conference guest = $__________________
TOTAL = $__________________
Method of payment
q Check (payable to Kenan Institute)
q Credit Card (circle one) - VISA, MasterCard, American Express,
Discover
Credit Card # _____________________________________________ Expires
____________
Authorized signature _______________________________________________
Please make your lodging reservations by March 29, 2002, at either the
Renaissance Hotel or the Best Western Asheville Biltmore. (See Location
for phone numbers.)
Please help us determine meeting room allocation by circling first and
second choices for each breakout session. This does not commit you to
attend that session.
Session 1 (1:45-3:15)
1 2 The Place of Art in the Art of Place
1 2 Telling Your Story: Presenting Place
1 2 Financing Business Start-up and Growth
1 2 Life Long Learning and Conserving Local Heritage and Artistic
Traditions
1 2 Marketing & Distribution
1 2 Funding - Foundation Support and Federal Government Funding
Opportunities
(REPEATED IN SESSION 2)
Session 2 (3:45-5:15)
1 2 "Celebrate! Come On!: Event-Based Strategies"
1 2 Incubating Arts Businesses
1 2 The Arts, Community Entrepreneurship and Sustainable Development
1 2 Vocational Education and Entrepreneurship
1 2 Crafts Entrepreneurship: From Startup to Experience
1 2 Funding - Foundation Support and Federal Government Funding
Opportunities
(REPEATED FROM SESSION 1)
You will receive a confirmation prior to the conference, including a copy
of the working papers commissioned for this conference. Please read and
bring these materials to the conference.
Questions?
Contact Laurie Huttunen at HandMade in America, at 828-252-0121, or
[log in to unmask]
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