I'm posting the following for a colleague.  Please respond to her directly.
Thank you.

The Michigan Museums Association (MMA) is working on an IMLS-funded project
that in part will help Michigan museums understand the marketing concept of
branding and build their own brand identities.  In June of this year, MMA
will present a conference on branding and I am seeking examples of museums
that have worked on branding initiatives to use as case studies.  If you have
information to share, please contact me off-line at [log in to unmask] and
I'll be happy to tell you more about MMA's project and to hear about your
experiences.  Thanks!

Tamara Real
MMA Cultural Tourism Project Director
c/o Get Real! Communications
734/669-4360
734/669-4361 fax
[log in to unmask]

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