Hi Melinda!

We discussed the idea of a "cafe only" membership.

As our Director of Marketing & Public Relations pointed out,
if you could get a cafe only membership for, let's say $10
or $15 per year (including a 10% discount on food
purchases) -- with access to all galleries -- why would you
buy an individual membership which is $35 per year?

We have some real die-hard cafe patrons who have purchased
memberships . . . and I think our leverage is to say (1) you
have to pay $6 each visit to the cafe OR (2)  buy an
individual membership ($35) -- which includes a 10%
discount.

Sincerely,

Jay Heuman, Visitor & Volunteer Services Coordinator
Joslyn Art Museum, 2200 Dodge Street, Omaha, NE, 68102
342-3300 (telephone)     342-2376 (fax)
http://www.joslyn.org



> -----Original Message-----
> From: Museum discussion list
[mailto:[log in to unmask]]On
> Behalf Of Melinda Gilpin, Site Manager
> Sent: Wednesday, August 08, 2001 1:22 pm
> To: [log in to unmask]
> Subject: Re: Admission for cafe access?
>
>
> Just an idea, but what about a "cafe only" membership?
Maybe regular
> patrons can choose to pay an annual fee that entitles them
to
> admission to
> the cafe only, and it  might increase the number of visits
> from these type
> of individuals.  If there are no plans to waive admission
for
> the cafe only,
> this may be a nice way of attracting more business and
> maintaining some
> income from these patrons.
>
> Personally, I doubt I'd pay admission to eat lunch
somewhere
> on a regular
> basis, but I might consider this type of membership if the
> cafe is a place I
> enjoy spending time.  I'd also heavily push full museum
> membership to this
> crowd - give them some type of "teaser" benefits (like one
> newsletter per
> year instead of four, whatever) that shows them they are
> receiving only part
> of what they could w/ full membership.
>  Good Luck!

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