Happy Valentine's Day, everyone.

The Ella Sharp Museum is currently looking into our marketing department
budget.  Right now we rely almost exclusively on free local media coverage,
and spend very little on actual advertising.  We are curious about what
other museums do for marketing, and how much they spend in relation to their
actual budget.

Below you will find a questionnaire that should help us to understand what
other institutions do for marketing.  Would you please take a few minutes to
fill it out and e-mail it back to me (rather than the listserv)?  As a
reward for your time and information, we would be happy to share our
findings with you.  We are hoping that everyone will be as curious as we
are, and therefore return the surveys for everyone to share.

Please e-mail me if you have any questions or comments.  Thank you for your
help.

Heather Price
Director of Marketing, Public Relations and Visitor Services
Ella Sharp Museum
[log in to unmask]
3225 4th Street  Jackson, MI 49203
http://www.ellasharp.org/

Marketing Budget Questionaire
Please return to: Heather Price, Director of Marketing & PR, Ella Sharp
Museum, 3225 Fourth St. Jackson, MI 49203
(517) 787-2320        fax (517) 787-2933            e-mail: [log in to unmask]
Name of person filling out survey
___________________________________________________
Position ________________________________       Museum
____________________________________
Address
____________________________________________________________________________
_
Phone _________________ Fax _____________________E-mail _______________
Website____________
Annual museum budget _____________________________
Marketing/PR staff: ______________ full time ______________ part time
____________
Marketing budget _____________(Divide budget - staff: $ ______
        other marketing expenses: $ _____________               )
Community size (population)_________________
We are considered a: __local    __regional      __statewide     __national   attraction
What is the average driving time for your visitors? ___30 min. or less
___30-60 minutes          ___ more than 60 minutes
How much of your marketing efforts are free PR vs. paid? ____% free ___%
paid
What are your most effective marketing tools?
_______________________________________

How do you know this? (How do you
measure?)__________________________________________

Have you had any recent successful promotions/projects that you would like
to share?
____________________________________________________________________________
_________
Have you run an awareness/brand-promotion campaign recently?  Was it
successful?  What did you learn?
______________________________________________________________________
____________________________________________________________________________
_________
How do you measure the return on your marketing investment?
_________________________
____________________________________________________________________________
_________
What have you done recently to acquire a new audience?  Was it successful?
____________________________________________________________________________
_________
____________________________________________________________________________
_________
Is there any other information/ideas you would like to share?
____________________________________________________________________________
_________
____________________________________________________________________________
_________
Please add any additional comments below.
Thank you for your time!  We will be happy to share the results of this
survey with you when it is completed.

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