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Subject:
From:
Brenda Weatherston <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Mon, 22 Jan 2001 14:38:05 -0800
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MAKING MUSEUMS MATTER
February 22-24, 2001 with Stephen E. Weil
-----------------

Registration is underway for this challenging symposium for museum
professionals and trustees being offered through the Cultural Resource
Management Program, University of Victoria. Please visit our website for
registration information, or contact us for further information!

DESCRIPTION

"If our museums are not being operated with the ultimate goal of improving
the quality of people's lives, on what [other] basis might we possibly ask
for public support?" (S. Weil)

Museums have made great strides in their ability to cope in increasingly
complex and competitive environments. While such adaptation may be a key to
survival, ensuring that your museum matters is the key to success.

This symposium challenges you to identify, perhaps to rethink, the
fundamental purpose of your museum. Stephen Weil, one of North America's
preeminent museum thinkers, provides a framework in which you work with
other museum leaders and with museum trustees to:

 > distill the unique and defining purpose(s) of your museum
 > clarify the relationship of the museum's resources and operations (means)
with desired outcomes (ends)
 > identify challenges facing museums as "social enterprises"
 > define measures of intermediate and ultimate success
 > avoid the danger that means may become ends in themselves

Facilitator: Stephen Weil is the Emeritus Senior Scholar with the Center for
Education and Museum Studies at the Smithsonian Institution

---------

SYMPOSIUM FORMAT

Collegial discussions, based on personal experience and practical issues,
are at the heart of an effective symposium.

Over the three days of Making Museums Matter, Stephen Weil provides a
stimulating framework in which you interact with colleagues from museums
across North America and beyond to explore and develop your understanding of
the role of museums in society in general, and the ways in which museums
define, set, and achieve goals in particular.

Drawing on your own experience and on the expertise of other participants,
you engage in a series of thoughtful discussions and case study activities
that strengthen your ability to lead your museum in the process of:

 o Distinguishing means from ends
 o Defining the museum as a social enterprise
 o Setting goals
 o Measuring success

Prior to the symposium you receive a brief set of readings that address
emerging management concepts from the museum field and beyond. With these as
a foundation, facilitated conversations provide you with enjoyable
opportunities to test the relevance of these concepts to your own
institutions, to explore the dimensions of these ideas, and to engage in
critical debate on the most effective ways in which they can be applied.

Dates: February 22 - 24
Please register by: January 29 (late registrations accepted if space
permits)
Fee: $340 Cdn funds (non-credit only)
Travel: Victoria is easily accessible from Seattle and Vancouver

Accommodation: Program staff are pleased to provide information on local
B&B, hotel, and on-campus options  -- some options as low as $25 CAD/night!

For more information, please contact:

Joy Davis, Program Director
Brenda Weatherston, Program Coordinator
Cultural Resource Management Program
Continuing Studies, University of Victoria
PO Box 3030 STN CSC  Victoria BC Canada V8W 3N6
Tel: 250 721-8462  Fax: 250 721-8774
Email: [log in to unmask]
Visit our Web site! http://www.uvcs.uvic.ca/crmp
To receive monthly email updates, contact [log in to unmask]

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