Susan

I'd be interested in peoples responses to this, as well. We have not
coordinated the movies with large exhibits, but discuss this frequently, so
I don't know the answer to your question.

We have brought in small exhibits that compliment the movies or have put
objects from our collections out in cases near the theater. These tend to be
things people look at while in line rather then something that would bring
them in. At times the objects that we put out have been publicized, but I
have no data as to whether the objects sell tickets or not.

Suzanne Cowan
New Mexico Museum of Natural History & Science

-----Original Message-----
From: Susan Wageman [mailto:[log in to unmask]]
Sent: Tuesday, September 26, 2000 1:37 PM
To: [log in to unmask]
Subject: Do related exhibits influence IMAX ticket sales?


These are questions for those of you who create or bring in exhibits
related to your IMAX movie offerings.

1) Have you studied visitors to determine if related exhibits influence
IMAX ticket sales?

2) If so, was the relate exhibit a major travelling or self produced
exhibit? Or, was it a small teaser exhibit?

I would be interested in any findings you may have. Thank you.

--
Susan B.F. Wageman
Evaluation Manager                       [log in to unmask]
The Tech Museum of Innovation            408-795-6303
201 South Market Street                  fax: 408-279-7167
San Jose, California USA 95113           http://www.thetech.org

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