Amy,

Community service may be a way of gaining physical awareness (thru the
media) and community involvement for your museum. In Americorps, we
contacted local newspapers to "advertise" our event, which helped us recruit
volunteers. Also, local news channels covered the event. We tried to recruit
volunteers mainly from neighborhoods around the service area, through
presentations at high schools & businesses, flyers, phone calls, & word of
mouth.

Murals and general landscaping are easy projects b/c anyone can do it. No
experience necessary. I worked at a small museum that had volunteers catalog
books, and file articles. These kind of activities are low cost. In
Americorps, we made it an objective to have our matierals donated by local
businesses b/c it built partnerships in the community. And, most businesses
were very willing to help us out. You can reward your volunteers w/ tours of
the musuem, free lunch (which also can be donated), games, entertainment,
etc.

You can also do longer term projects, like neighborhood exhibitions. I
remember one museum had a project involving high school students and
professional photographers who did black and white photos of their
neighborhoods.

-Rose Ann

>-----Original Message-----
>From: Amy A Kleinert <[log in to unmask]>
>To: [log in to unmask] <[log in to unmask]>
>Date: Thursday, June 29, 2000 1:47 PM
>Subject: Visibility
>
>
> >Dear listers,
> >
> >I share the challange I have been faced with.  Briefly, I am a recent
> >graduate and interning in a mid-size art museum in the Midwest.  I am
>also
> >a candidate for a position with the museum.  I have interned off and on
> >for a total of one year and have also been employed with the museum as a
> >security
> >guard.  Because I am so familiar with the workings, the Director hands
> >me many non-routine projects.
> >
> >So to the challange, I have been asked to comment on and revise the one
> >and five
> >year plan for the marketing department (in which I am seeking
> >employment and would be the managing the dept., it is a one-person show).
> >The greatest obstacle that I have noted as I am going through this
> >planning exercise is that the museum is faced with a visibility problem.
> >Physical visibility and community awareness are both low.  How can this
>be
> >solved? (at a no-to-low cost of course).  I have some ideas, but would be
> >interested in hearing from some museums that may have faced a similar
> >challange.
> >
> >Thanks in advance,
> >
> >Amy Kleinert
> >
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