As a marketing person, you could: (1) write a case statement describing your
museum's contribution to the community (cultural, economic, educational,
etc.); (2) make opportunities to present the information in the case statement
with city government officials, chamber of commerce, service organizations,
etc., and make sure the museum's board of directors and other staff are aware
of the information and present it when appropriate; (3) help other museum
staff to develop exhibits and programming that will increase the museum's
visibility.




Heather Smith <[log in to unmask]> wrote:
Amy -

You could be talking about the situation at my institution (except the part
about paying someome to be a security guard and then getting them to do
specialized museum work - nice scam that is) We are in abit of an out of the
way location and have trouble with community awareness - whatever ideas you
gete can you pass them along to me please.

[log in to unmask]
-----Original Message-----
From: Amy A Kleinert <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Date: Thursday, June 29, 2000 1:47 PM
Subject: Visibility


>Dear listers,
>
>I share the challange I have been faced with.  Briefly, I am a recent
>graduate and interning in a mid-size art museum in the Midwest.  I am also
>a candidate for a position with the museum.  I have interned off and on
>for a total of one year and have also been employed with the museum as a
>security
>guard.  Because I am so familiar with the workings, the Director hands
>me many non-routine projects.
>
>So to the challange, I have been asked to comment on and revise the one
>and five
>year plan for the marketing department (in which I am seeking
>employment and would be the managing the dept., it is a one-person show).
>The greatest obstacle that I have noted as I am going through this
>planning exercise is that the museum is faced with a visibility problem.
>Physical visibility and community awareness are both low.  How can this be
>solved? (at a no-to-low cost of course).  I have some ideas, but would be
>interested in hearing from some museums that may have faced a similar
>challange.
>
>Thanks in advance,
>
>Amy Kleinert
>
>=========================================================
>Important Subscriber Information:
>
>The Museum-L FAQ file is located at
http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed
information about the listserv commands by sending a one line e-mail message
to [log in to unmask] . The body of the message should read "help"
(without the quotes).
>
>If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] . The body of the message should read "Signoff
Museum-L" (without the quotes).

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/
. You may obtain detailed information about the listserv commands by sending a
one line e-mail message to [log in to unmask] . The body of the
message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] . The body of the message should read "Signoff
Museum-L" (without the quotes).


William S. Hanable
Visiting Research Associate
Jensen Arctic Museum
Western Oregon University
8918 Shaw Sq Rd SE
Aumsville, OR 97325
503-378-4168 x 299 (D) 749-4428 (E)
[log in to unmask]

____________________________________________________________________
Get your own FREE, personal Netscape WebMail account today at http://webmail.netscape.com.

========================================================Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).