Why not simply offer a rebate on admission providing that visitors spend
an amount greater than admission in the gift shop?

Bruce Black
Hallie Ford Museum Exhibit Designer



On Tue, 11 Jul 2000, Katherine Johnson wrote:

> I also think it would be to your advantage to get them into your gift shop.
> Perhaps you could offer some kind of incentive. At the very least continue
> that "killer kindness" as you point out the shop and highlight one or two of
> the more unique and popular items, which they will, of course, not want to
> miss the opportunity to get.
>
> -----Original Message-----
> From: Janice Klein [mailto:[log in to unmask]]
> Sent: Tuesday, July 11, 2000 4:18 PM
> To: [log in to unmask]
> Subject: Re: Late tours
>
>
> Alternatively, you could try killing them with kindness.   Make especially
> sure the visitors from this tour company feel they have gotten a wonderful
> experience.  Apologize profusely that they have such limited time to see
> your amazing exhibits and offer them a half-price coupon to return to the
> Museum at another time.   And (something one of my docents came up with when
> visitors balked at our "suggested donation"), suggest that they give a
> donation on their way out if they've enjoyed their visit.
>
>
> Janice Klein
> Director
> Mitchell Museum of the American Indian, Kendall College
> [log in to unmask]
>
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