Keith,

There is some excellent information on brochures and print advertising in
Sharon Dickman's new book " TOURISM & HOSPITALITY MARKETING"  that I
announced to this list last week.

Go to
http://www4.wave.co.nz/~jollyroger/museum_products/museum_products.html

best wishes Roger
----- Original Message -----
From: "Keith Britnell" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, 28 June 2000 8:19
Subject: How to Write Visitor Literature


> Does anyone know of any published (online or in print)
> guidelines/suggestions re: how to write visitor "literature?"  I'm
thinking
> of two types of literature: (1) the marketing brochures which are
> motivational in attracting visitors (explaining your facility and what it
> offers, location, hours, etc.) and (2) the free guide to the facility
itself
> (navigation, orientation, information; explaining what to see/do/learn in
> the facility).  The latter might be printed or electronic or both.
>
> I'm looking for any published "how to" guidance which discusses (1) the
> objectives of both types of communication as well as (2) suggestions
(maybe
> via checklists) re: types of information to include.
>
> Thanks in advance,
> Keith Britnell
> [log in to unmask]
>
> =========================================================
> Important Subscriber Information:
>
> The Museum-L FAQ file is located at
http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed
information about the listserv commands by sending a one line e-mail message
to [log in to unmask] . The body of the message should read "help"
(without the quotes).
>
> If you decide to leave Museum-L, please send a one line e-mail message to
[log in to unmask] . The body of the message should read "Signoff
Museum-L" (without the quotes).
>

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).