Cultural Resource Management Program, University of Victoria, Canada
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Tourism, Culture, and the Arts: Partnerships for the New Economy
Cultural sector partnerships with the tourism industry are emerging as a key
feature of the new knowledge-based economy as visitors seek more diverse
cultural experiences, and the complex range of tourism organizations seek
competitive advantage and market share. Museums, heritage sites and
attractions, and performing and visual arts organizations are recognized as
central players, although there are few guidelines for communicating between
the tourism industry and the cultural organizations involved in forming
working partnerships. By examining case studies and identifying practical
strategies for creating mutually beneficial partnerships and cultural
tourism products, this course develops your ability to:
* recognize cultural, arts, and heritage tourism issues and opportunities in
the information economy
* anticipate the influence of changing tourism demographics on cultural,
arts, and heritage tourism in BC and beyond
* recognize major ethical issues
* address key marketing and competition analysis issues
* develop appropriate strategies and techniques for communicating and
negotiating
* undertake product/market matching
* identify the main elements in team-building and leadership for cultural
tourism partnerships
* define elements and issues in planning for cultural tourism in urban
heritage districts
* consider key issues in planning and repositioning cultural events for the
tourism market
Instructor: Dr. Brian White draws on his extensive teaching, consulting, and
research experience in tourism issues. He is convenor of senior-level
courses for the Tourism Program at Capilano College in Vancouver, British
Columbia, and consults internationally on a range of tourism development
initiatives and issues.
Dates: May 8-13, 2000 with a preparatory assignment
Please register by: April 11
Fee: $589 (Canadian funds, credit or non-credit options)
Travel: Victoria is easily accessible from Seattle and Vancouver
Accommodation: Program staff are pleased to provide information on local
B&B, hotel, and on-campus options
Comments from past participants:
"Brian is an incredibly knowledgeable instructor with so much diverse,
applicable experience. He has tremendous enthusiasm for the subject."
"The diverse backgrounds of classmates stimulated conversation and
creativity."
For more information, please contact:
Joy Davis, Program Director
Cultural Resource Management Program
Division of Continuing Studies, University of Victoria
Phone 250-721-8462
FAX 250-721-8774
E-mail [log in to unmask]
Visit our website! www.uvcs.uvic.ca/crmp
To receive e-mail updates, please e-mail [log in to unmask]
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