Hello All - Feel free to join us for this FREE Webinar – the first of the 2018-19 Local History Webinar series. These programs are sponsored by Local History-Field Services, Office of Programs and Outreach, Wisconsin Historical Society. This program is scheduled just in time for to develop or upgrade your Year-End Appeals for 2018. Hope you can join us - Rick Bernstein

Why Aren't You Asking for Year End Gifts?

Wednesday, Sept 5 1:30- 3:00 pm CT, Presented by Donna Ann Harris, Heritage Consulting Inc.

According to Charity Navigator, your history organization could be raising up to 40 percent of its donations during the last six weeks of the year through an effective year-end appeal. This workshop will give you an overview and tools to implement a year-end campaign using both social and traditional media to seek support for the general operations of your historic site. This fast-paced program will outline a simple ten-step process to implement a campaign starting in mid-November until December 31. We will discuss how to create a realistic financial goal, prepare your website for online donations, sort mailing lists, create compelling stories and letters/emails, reinforce the campaign with appropriate PR, schedule and automate thank you letters and prepare for the last push between Christmas and New Year's Eve. Participants will receive an extensive resource packet of materials including the slide deck, articles, calendar and bibliography. 

Donna Ann Harris is the principal of Heritage Consulting Inc., a Philadelphia-based consulting firm that works nationwide providing training, research, coaching and consulting services on historic preservation, audience development, volunteer management, heritage tourism, program planning and organizational development issues for historic organizations and sites. Prior to starting her firm fourteen years ago, Ms. Harris was state coordinator for the Illinois Main Street program for two years and the manager of the Illinois suburban Main Street program for four years. During her tenure, Ms. Harris served 56 Illinois Main Street communities, led a staff of 12 and managed a budget of over a million dollars. Prior to her Main Street career, Ms. Harris spent 15 years as an executive director of three start-ups and two mature preservation organizations, each with its own organizational and fundraising challenges.

Register for this FREE program by clicking here.

Best, Rick