We have an exciting programme planned on the themes of Controversy, Connections and Creativity. . Look forward to seeing you in Rio! ICOM RIO 12th to 17th of August 2013 Program for combined CIMUSET/ MPR meeting Monday 12 August 2013 Theme: Controversy 11:30 Keynote speaker : Erminia Pedretti, University of Toronto, Canada Title: Controversies in science museum exhibitions 13:30 – 16:40 Speaker 1: Meghan Curran- Shedd Aquarium Chicago USA Title: Using Marketing and Public relations to deal with controversy. Building your museum’s brand reputation with authenticity and transparency Speaker 2: Jytte Thorndahl, Curator and Vice Director Danish Museum of Energy Title: Presenting climate change at museums Speaker 3: Danka Šubová, Slovak Museum of Nature Protection and Speleology Title: Controversial Titles of Museum Activities as Marketing Strategy Speaker 4 Moema Vergara (mast) and Bianca Mandarino da Costa (PPG-PMUS UNIRIO/MAST). Title: The challenge of scientific collection: the studied of Cruls Commission Speaker 5: Silvania Sousa do Nascimento, Faculdade de Educação-UFMG Title: The public debate on alcohol consumption at a museum Speaker 6: Eva Vámos Title: Who Wants to Be an Engineer? “Girls’ Day” in Hungary Tuesday 13 August 2013 Theme: Connections 9:00 a.m. Keynote speaker 1: Claude Faubert Title: What makes Science and Technology Centres Unique? 10:00 a.m. Keynote speaker 2: Seb Chan Cooper Hewitt, Director, Digital and Emerging Media, Smithsonian Institution NY Title: How the internet can build audiences for technology and science museums 11:20 a.m. Keynote speaker 3:: Carol Scott, Director Carol Scott Associates, London Title: Shifting perceptions: how the public view technology and science museums 13:30 – 16:40 p.m. Speaker 1: Nina Zdravic Polic, Slovenia Title: Creative strategy for audience development. A case study of the Slovene Ethnographic Museum Speaker 2: Yu-Chien Chang Title: Using integrated marketing campaigns to build new audiences in museum: an ethnographic study Speaker 3: Ech-cherki DAHMALI, Maroc Telecom Museum Title: The new Telecommunication Museum of Maroc Telecom: an other opportunity to serve the community Speaker 4: Rajib Nath, National Council of Science Museums, India Title: Travelling Exhibitions: Critical Factors That Influence Their Success or Failure Speaker 5: Zuzana Krempaska Title: Slovak Iron Route (A part of the European Iron Route) Speaker 6: Anna Schaefers, Archimedes Exhibitions GmbH Title: Creating Attractive Science Exhibitions Wednesday 14 August 2013 Theme: Creativity 9:00 a.m. Keynote speaker: Marek Kukula, Public Astronomer, Royal Observatory Greenwich Title: Creative science programming and audience building at the Royal Observatory Greenwich, UK 10:00 a.m.- 12:20 p.m. Speaker 1: Hanzade Uralman, Turkey Title: Brand identity of Rahmi M. Koc Museum: is it a market-driven science museum? Speaker 2: Cecilia Martin, Jane Wentorth Associates London Title: Brand is a channel for creativity helping museums build a non-stop culture of ideas Speaker 3: Dr. Indrani Bhattacharya, Assistant Professor of Museology, University of Calcutta, India Title: Creativity and Public Relations – Intrinsic Part of Science Museum Marketing: the Indian Scenario Speaker 4: Eve Syrkin Wurtele/ Anita Shah- Bioinformatics, Iowa State University Title: Meta!Blast: A technology-enabled interactive computer game for museums with a built-in evaluation component. Speaker 5: Guyon Etienne, Laboratoire PMMH ESPCI Title: Taking fluid flows to a general public Dr. Carol Scott Website: www.carolscottassociates.com E: [log in to unmask] T: +44 (0) 208 692 1927 M: +44 (0) 787 041 7079 Museums and Public Value: creating sustainable futures. Available from http://www.ashgate.com/isbn/9781409446439 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Change ICOM-L subscription options, unsubscribe, and search the archives at: http://home.ease.lsoft.com/archives/icom-l.html