Museums, tourism and the visitor experience Rotorua, New Zealand 24-28 November 2008 www.intercom.museum Dear colleagues, We are busy planning this year's exciting INTERCOM conference, which will take place in Rotorua New Zealand. We would hereby like to invite you to submit proposals for presentations, case studies, research papers and best practice models that demonstrate how museums can face the challenges we are discussing this year. The focus is on museums as tourist destinations, audience development and enhancing the experience and welcome and quality of the museum visit. Cultural tourism accounts for a large proportion of all travel to destinations around the world and visiting museums is a key motivation for many tourists. How do museums respond to the tourist market? How do museums keep up with new technologies and techniques? How do museums provide an enhanced visitor experience for an increasingly demanding public? How do museums keep up with leisure trends and manage their external environment? What are the opportunities and challenges to welcome new audiences? What makes a quality visit? The conference will explore these themes further through a combination of international speakers, presentations and workshop sessions and visits to key cultural tourism products in the Rotorua area and beyond. Please visit the conference website (www.intercom.museum) for details about all aspects of the conference. CALL FOR PAPERS Please send your expression of interest to [log in to unmask] Guidelines on proposal submissions can be found on the conference website. (www.intercom.museum) The call for papers is open until the 15 May 2008. We look forward to hearing from you! With best wishes, Françoise Françoise McClafferty INTERCOM Secretary - Treasurer Email: [log in to unmask] Website: www.intercom.museum - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Change ICOM-L subscription options, unsubscribe, and search the archives at: http://home.ease.lsoft.com/archives/icom-l.html