Register now at
http://network.icom.museum/fileadmin/user_upload/minisites/mpr/PD
F/SCHEDA%20ISCRIZIONE.pdf
for the Marketing and Public Relations MPR ICOM Annual Conference

Theme: 'Creative Communications'
Palermo, Sicily, 9-12 September 2012

Sunday, 9th September 2012
P.M. Walking tour of Palermo
Eve Welcome party for delegates and speakers. Venue: Palazzo
Mirto, Palermo

Monday 10th September: Palazzo Steri, Palermo

Keynote speaker 1: Hannah Paramore
Working title: Creating marketing campaigns that work
Hannah is an entrepreneur and the President of Paramore|the
digital agency based in Nashville, Tennessee. She works with
businesses in the travel, non-profit, arts and healthcare
industries including the Frist Center for the Visual Arts, the
Peabody Essex Museum, Vanderbilt University Medical Center and
state tourism departments in Tennessee, Ohio, and West Virginia.
Hannah has been a dynamic keynote speaker for the Public
Relations and Marketing Professional Standing Committee at the
American Association of Museums conference. Through plain talk
about the strategy and effectiveness of digital media and having
a social presence, Hannah helps organizations focus on results.

Session 1: Indicators of success: measures for marketing
campaigns
Paper 1- Meghan Curran, Vice President Marketing, Shedd Aquarium
–Chicago, USA. Title: Defining marketing success based on
audience insight.
Paper 2- Jan Sas, Senior Lecturer Visitor Studies, Reinwardt
Academy – Amsterdam, Netherlands. Title: Successful Museum
Marketing: Why schools come back.
Paper 3- Kathrine Daniloff, Head of Communications, Norsk Teknisk
Museum – Oslo, Norway. Title: How to double the number of
visitors in six years.
Paper 4- Tatyana Pchelyanskaya, Chief Specialist for Museum
Development Ekaterina Teriukova, Deputy Director of the Research
Affairs , State Museum of the History of Religion –
Saint-Petersburg, Russia. Title: Diversification and
Communication Effectiveness.

Keynote speaker 2: Sara Selwood
Working title: Critical commentary- how critics measure success
Sara Selwood is an independent cultural analyst and Honorary
Professor at both City University and at the Institute of
Archaeology, UCL in London, UK. She has a background in fine art,
aesthetics, history and theory of art, and previously worked as
an art historian and as a curator of contemporary visual art. A
consistent theme of her work is the publics’ experiences of
cultural provision – particularly in relation to museums and
galleries. Sara’s interest in audiences’ expectations and
engagement is fundamental to the regular reviews that she writes
for Museums Journal. These draw on her previous experience of art
criticism for Arts Review, Art Monthly and the Times Literary
Supplement.

Eve – Guided tour of Palazzo Reale and Cappella Palatina.
cocktails

Tuesday, 11th September

Morning: Parallel Workshops
Venue: MIMAP, International Puppet Museum A. Pasqualino, Palermo

Workshop 1 – Using social media to communicate creatively
Facilitator: Hannah Paramore

Workshop 2- Looking from the outside in: understanding the
critic’s perspective
Facilitator: Sara Selwood

Afternoon: Sessions: Oratorio dei Bianchi and Galleria Abatellis,
Palermo

Paper 1- Arthur Cohen, Chief Executive Officer LaPlaca Cohen, New
York, USA.Title: to be announced

Session 2: Using the web as an effective marketing tool

Paper 2- Piia Laita, Head of Communications, PR and Marketing,
Kiasma Museum of Contemporary Art – Helsinki, Finland. Title:
Networking messages and getting the most out of the web
marketing.
Paper 3- Tore Danielsson, Communicator, Riksutstallningar Swedish
Exhibition Agency Visby, Sweden. Title: The web as a base and
platform for the institutions own media channel.
Paper 4- Elzbieta Grygiel, Senior Specialist for social
communication, Wilanow Palce Museum – Warsaw, Poland. Title: In
the net of the story-telling museum.
Paper 5- Joy Chih-ning Hsin, Head of Cultural Creativity and
Marketing, National Museum of History – Taipei, Taiwan. Title:
Real or virtual: a clicks and mortar strategy of museum marketing
via social media.

Session 3: Working with the media on marketing campaigns

Paper 1- Barbara Skaba, Journalist at Museu Imperial, Brazilian
Institute of Museums – Petropolis, Brazil. Title: Working with
the media to raise awareness for museum and historic documents:
the case of Museu Imperial
Paper 2- Irena Ruzin, Program Director and Marketing manager
Institute and Museum - Bitola, R. Macedonia. Co-author: Martin
Koplin, Director, M2C Institute for Applied Media Technology and
Culture, University of Applied Sciences – Bremen, Germany;
Co-author: Hristova liljana, Director, Institute and Museum -
Bitola, R. Macedonia; Co-author: Martina Fetting, Researcher, M2C
Institute for Applied Media Tecnology and Culture, University of
Applied Sciences – Bremen, Germany. Title: Facing the future –
working with media on artMUSE.
Paper 3 - Evrim Dogan, Project Coordinator, Beyoglu Memory
Research Center – Istanbul, Turkey and Evinc Dogan, PhD Student
IMT Institute for Advanced Studies – Lucca, Italy. Title:
Mediatization of Culture: Queuing up for Museums.

Evening event:

Wednesday, 12th September
Day long trip and tour of Agrigento Valle dei Templi
Archaeological Park
Dr. Carol Scott
Website: www.carolscottassociates.com 
Email: [log in to unmask]
Landline: +44 (0) 208 692 1927
Mobile: +44 (0) 787 041 7079


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Change ICOM-L subscription options, unsubscribe, and search the
archives at:  http://home.ease.lsoft.com/archives/icom-l.html