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ICOM Russia <[log in to unmask]>
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International Council of Museums Discussion List <[log in to unmask]>
Date:
Mon, 16 Feb 2015 21:20:05 +0400
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  INTERNATIONAL Conference «Company museums today», Devoted to the 70-th
anniversary of the nuclear industry
2nd 4th of July, Murmansk
*Nuclear Icebreaker “Lenin”*



In the last few years, museums in the world have changed dramatically and
now they began to play a more significant role in society. Now they
not only preserve
and popularize the tangible and intangible cultural and natural heritage, but
also strengthen cultural identity, support social cohesion and play a role
of a mediator in the field of intercultural interaction, and also form a
variety of services, organize social and cultural activities. At the same
time, museums and monuments are the main factors that attract tourists and
promote the development of small and medium businesses and the regional
economy. In many regions museums become a community center and engine of
economic and social development.

Similar processes take place in the sector of corporate and departmental
museums. First of all, it should be noted that around the world, these
museums are no longer seen as non-core assets. Now, company museums not
merely preserves the history of the Company or Department, and unique
examples of industrial heritage, but also an element of corporate ethics
and one of the main tools for creating a positive brand. Company museums are
open to the experimental approach in the formation of the exhibition,
design, architecture, and work with the audience. Innovative approaches
often attract the widest possible audience to such museums, which
consequently leads to high level of attendance (an example is the BMW
Museum in Munich, which receives more than 300,000 visitors per year), and
therefore leads to the exit for a partial self-support of such
Museums. However,
the value of company and departmental museums is not limited to the
formation of a corporate spirit, a positive image of the company and the
loyalty of its customers and partners, their value moves to a national level
- they preserve and popularize different areas of science and industry, social
sphere, inculcate interest to industrial heritage, production, innovation,
science and technology to the younger generation. Without doubts today it
is a matter of national and international importance even in time of
transition to a postindustrial economy.

This conference is dedicated to the 70th anniversary of the nuclear
industry, so special attention will be given to the development of museums
of this sector of industry.

Conference also will be an excellent platform to discuss the first results of
an open International architectural contest for the new building of the
Pavilion of atomic energy on VDNH in Moscow.

*Upcoming conference will discuss following topics:*

o      Company (departmental) museums: social policy and the Company. The
Company brand and industry;

o       Architectural solutions in modern museums;

o    Presentation of the International architectural contest for the new
building of the Pavilion of atomic energy at VDNH in Moscow;

o    The construction of the Exposition in the modern museum (company
museum). Innovations in museum practice;

o       Museums-ships.

Everybody could participate in the conference with a paper, relevant to
themes indicated above. If you would like to present a paper during the
conference, you should send an abstract (not more than 300 words) to the
conference organizing committee - [log in to unmask] and
[log in to unmask] Abstract should include the title, your name and
surname, country and institution represented by the author, position,
contact phone numbers, e-mail.

 *Submission deadline – 30 of April 2015*.

Conference is organized by ICOM Russia and State company "Rosatom".

The conference will be held in the city of Murmansk on a board of the
world's first nuclear-powered icebreaker "Lenin", which now is a museum
object - Arctic exhibition center "Nuclear icebreaker "Lenin". In the
frameworks of the conference program it is scheduled tours to the atomic
icebreaker "Lenin", one of the acting Nuclear-powered icebreakers, and for
the post-conference tour participants will be able to choose a tour to the
Severomorsk (closed city) or to a Saami village.

Everyone who wants to participate in the conference can send filled in
Registration
<https://docs.google.com/document/d/1-oI1AhsSHasE-i6DS7IMLQms8gLKmSCS1wMwTGenZgA/pub>
form to the conference organizers: Mrs. Irina Klopova ([log in to unmask])
and Mr. Afanasy Gnedovsky ([log in to unmask]). Please note that the
number of seats is limited, so please apply for participation in the
conference as soon as possible.

Reception of applications for participation will be closed when the number
of participants will reach 100 persons.

You could receive more information about the conference in ICOM Russia -
[log in to unmask]

-- 
Executive Directorate ICOM Russia\ Исполнительная дирекция ИКОМ России +7
(495) 951 0408, +7 (495) 953 34 54

Подписаться на рассылку ИКОМ России >>> http://www.icom.org.ru/subscribe.asp
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