This year, the Marketing and Public Relations International
Committee of ICOM is meeting in sunny Palermo from the 9th-12th
September 2012.

Register now for the early bird rate on
http://network.icom.museum/fileadmin/user_upload/minisites/mpr/PD
F/SCHEDA%20ISCRIZIONE.pdf

The theme of this year’s conference is 'Creative Communications'
and MPR welcomes two outstanding international speakers.

Hannah Paramore’s keynote address will focus on ‘Creating
marketing campaigns that work’

Hannah is an entrepreneur and the President of Paramore|the
digital agency based in Nashville, Tennessee. She works with
businesses in the travel, non-profit, arts and healthcare
industries including the Frist Center for the Visual Arts, the
Peabody Essex Museum, Vanderbilt University Medical Center and
state tourism departments in Tennessee, Ohio, and West Virginia.
Hannah has been a dynamic keynote speaker for the Public
Relations and Marketing Professional Standing Committee at the
American Association of Museums conference. Through plain talk
about the strategy and effectiveness of digital media and having
a social presence, Hannah helps organizations focus on results.

Sara Selwood’s keynote will explore ‘How critics measure success’

Sara Selwood is an independent cultural analyst and Honorary
Professor at both City University and at the Institute of
Archaeology, UCL in London, UK. She has a background in fine art,
aesthetics, history and theory of art, and previously worked as
an art historian and as a curator of contemporary visual art. A
consistent theme of her work is the publics’ experiences of
cultural provision – particularly in relation to museums and
galleries. Sara’s interest in audiences’ expectations and
engagement is fundamental to the regular reviews that she writes
for Museums Journal. These draw on her previous experience of art
criticism for Arts Review, Art Monthly and the Times Literary
Supplement.

The conference is truly international with a range of presenters
from all corners of the globe. Speakers from Brazil, Turkey, the
Netherlands, Sweden, the US, Norway, Russia, Poland, Taiwan,
Finland, Macedonia and Germany will be presenting papers on three
topics.

1. Indicators of success: measures for marketing campaigns
2. Using the web as an effective marketing tool
3. Working with the media on marketing campaigns

Workshops facilitated by each of the keynote speakers, visits to
local museums and cultural sites, a great programme of events
including a tour to Agrigento Valle dei Templi Archaeological
Park complete the conference package.

Full programme on the MPR website. Book now!

See you in Palermo.
Dr. Carol Scott
Website: www.carolscottassociates.com 
Email: [log in to unmask]
Landline: +44 (0) 208 692 1927
Mobile: +44 (0) 787 041 7079


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