We have an exciting programme planned on the themes of Controversy,
Connections and Creativity. .
Look forward to seeing you in Rio!


ICOM RIO 12th to 17th of August 2013
Program for combined CIMUSET/ MPR meeting

Monday 12 August 2013
Theme: Controversy

11:30
Keynote speaker : Erminia Pedretti, University of Toronto, Canada
Title: Controversies in science museum exhibitions

13:30 – 16:40
Speaker 1: Meghan Curran- Shedd Aquarium Chicago USA
Title: Using Marketing and Public relations to deal with controversy.
Building your museum’s brand reputation with authenticity and
transparency

Speaker 2: Jytte Thorndahl, Curator and Vice Director Danish Museum of
Energy
Title: Presenting climate change at museums

Speaker 3: Danka Šubová, Slovak Museum of Nature Protection and
Speleology
Title: Controversial Titles of Museum Activities as Marketing Strategy

Speaker 4 Moema Vergara (mast) and Bianca Mandarino da Costa (PPG-PMUS
UNIRIO/MAST).
Title: The challenge of scientific collection: the studied of Cruls
Commission

Speaker 5: Silvania Sousa do Nascimento, Faculdade de Educação-UFMG
Title: The public debate on alcohol consumption at a museum

Speaker 6: Eva Vámos
Title: Who Wants to Be an Engineer? “Girls’ Day” in Hungary

Tuesday 13 August 2013
Theme: Connections

9:00 a.m.
Keynote speaker 1: Claude Faubert
Title: What makes Science and Technology Centres Unique?

10:00 a.m.
Keynote speaker 2: Seb Chan Cooper Hewitt, Director, Digital and
Emerging Media, Smithsonian Institution NY
Title: How the internet can build audiences for technology and science
museums

11:20 a.m.
Keynote speaker 3:: Carol Scott, Director Carol Scott Associates,
London
Title: Shifting perceptions: how the public view technology and science
museums

13:30 – 16:40 p.m.
Speaker 1: Nina Zdravic Polic, Slovenia
Title: Creative strategy for audience development. A case study of the
Slovene Ethnographic Museum

Speaker 2: Yu-Chien Chang
Title: Using integrated marketing campaigns to build new audiences in
museum: an ethnographic study

Speaker 3: Ech-cherki DAHMALI, Maroc Telecom Museum
Title: The new Telecommunication Museum of Maroc Telecom: an other
opportunity to serve the community

Speaker 4: Rajib Nath, National Council of Science Museums, India
Title: Travelling Exhibitions: Critical Factors That Influence Their
Success or Failure

Speaker 5: Zuzana Krempaska
Title: Slovak Iron Route (A part of the European Iron Route)

Speaker 6: Anna Schaefers, Archimedes Exhibitions GmbH
Title: Creating Attractive Science Exhibitions


Wednesday 14 August 2013
Theme: Creativity

9:00 a.m.
Keynote speaker: Marek Kukula, Public Astronomer, Royal Observatory
Greenwich
Title: Creative science programming and audience building at the Royal
Observatory Greenwich, UK

10:00 a.m.- 12:20 p.m.
Speaker 1: Hanzade Uralman, Turkey
Title: Brand identity of Rahmi M. Koc Museum: is it a market-driven
science museum?

Speaker 2: Cecilia Martin, Jane Wentorth Associates London
Title: Brand is a channel for creativity helping museums build a
non-stop culture of ideas

Speaker 3: Dr. Indrani Bhattacharya, Assistant Professor of Museology,
University of Calcutta, India
Title: Creativity and Public Relations – Intrinsic Part of Science
Museum Marketing: the Indian Scenario

Speaker 4: Eve Syrkin Wurtele/ Anita Shah- Bioinformatics, Iowa State
University
Title: Meta!Blast: A technology-enabled interactive computer game for
museums with a built-in evaluation component.

Speaker 5: Guyon Etienne, Laboratoire PMMH ESPCI
Title: Taking fluid flows to a general public
Dr. Carol Scott
Website: www.carolscottassociates.com 
E: [log in to unmask]
T:  +44 (0) 208 692 1927
M: +44 (0) 787 041 7079

Museums and Public Value: creating sustainable futures. 
Available from http://www.ashgate.com/isbn/9781409446439


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